home icon
search icon
menu icon
close
USU Official arrow_forward_ios Prospective Students arrow_forward_ios Students arrow_forward_ios Alumni & Careers arrow_forward_ios Lecturer & Staff arrow_forward_ios International Visitors arrow_forward_ios Media and Partner arrow_forward_ios Service arrow_forward_ios Accreditation and Achievement arrow_forward_ios Gallery arrow_forward_ios Virtual Gallery arrow_forward_ios

> Article > The Critical Success Factors Towards Homestay Development in Penang

The Critical Success Factors Towards Homestay Development in Penang

Published At

26 February 2025

Published By

Sadli Damanik A.Md

The Critical Success Factors Towards Homestay Development in Penang
Thumbnail The Critical Success Factors Towards Homestay Development in Penang
Since its introduction in 1988, the Homestay Programme in Malaysia has become an iconic rural tourism product. Tourists pay a reasonable price to stay with a host family and experience daily life alongside the local community. The pandemic outbreak in February 2020 severely impacted the tourism industry, causing many homestays to cease operations. In the post-pandemic period, the tourism industry, including homestays, is striving to regain momentum. Studies have been conducted to identify critical success factors influencing homestays' success. This study focuses on identifying these factors for homestays in Penang, Malaysia, considering perspectives from tourists, government agencies, institutions, industry players, and the community. A semi-structured interview and thematic analysis were used to process data collected from eleven informants with varying levels of involvement in homestays, ranging from those directly engaged in their development to those with little or no experience i

Since its introduction in 1988, the Homestay Programme in Malaysia has become an iconic rural tourism product. Tourists pay a reasonable price to stay with a host family and experience daily life alongside the local community. The pandemic outbreak in February 2020 severely impacted the tourism industry, causing many homestays to cease operations. In the post-pandemic period, the tourism industry, including homestays, is striving to regain momentum. Studies have been conducted to identify critical success factors influencing homestays' success. This study focuses on identifying these factors for homestays in Penang, Malaysia, considering perspectives from tourists, government agencies, institutions, industry players, and the community.

Article

Find Other News